refd

Metric · Competition

Surface leaders

Definition

The brand or competitor with the highest mention rate on each AI surface in the selected range.

How it is calculated

This comparison makes differences between answer engines visible without blending their results into one overall leader.

Where to see it

This metric appears in the refd dashboard and in the no-signup demo, and every value links back to the AI answer it was scored from. A number you cannot trace to an answer cannot be checked, so refd keeps the raw response behind each one.

The definition above is the one the product uses. It is read directly from the same source the dashboard and the MCP server read, so this page cannot drift from the software.

See your evidence

Measure the questions your buyers ask.

start monitoring