Metric · Competition
Share of voice
Definition
Of all tracked brand mentions, the percentage that belongs to this brand or competitor.
How it is calculated
Each answer contributes at most one mention per tracked entity, even when a name repeats. The tracked competitor set defines the pool, so changing that set can change every share.
Where to see it
This metric appears in the refd dashboard and in the no-signup demo, and every value links back to the AI answer it was scored from. A number you cannot trace to an answer cannot be checked, so refd keeps the raw response behind each one.
The definition above is the one the product uses. It is read directly from the same source the dashboard and the MCP server read, so this page cannot drift from the software.
See your evidence