Metric · Competition
Share of voice gap
Definition
Your brand's share of voice minus the strongest competitor's. A positive value means your brand is ahead.
How it is calculated
The value is shown in percentage points. It is unavailable until the workspace tracks at least one competitor and the selected range contains mentions.
Where to see it
This metric appears in the refd dashboard and in the no-signup demo, and every value links back to the AI answer it was scored from. A number you cannot trace to an answer cannot be checked, so refd keeps the raw response behind each one.
The definition above is the one the product uses. It is read directly from the same source the dashboard and the MCP server read, so this page cannot drift from the software.
See your evidence