Term · Tracking setup
Tracked entity
Definition
A brand or competitor that refd looks for in AI answers and citations.
How it is calculated
An entity has a primary name, one or more domains, and optional aliases. These identity settings determine which text and source URLs receive credit.
Where to see it
This term describes part of how refd collects and scores AI answers. The methodology page sets out the full contract, and the demo shows the same concepts against a live sample workspace.
The definition above is the one the product uses. It is read directly from the same source the dashboard and the MCP server read, so this page cannot drift from the software.
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