Term · Tracking setup
Brand
Definition
The primary entity a workspace is created to monitor.
How it is calculated
The brand is scored with the same mention, citation, position, and sentiment rules as its competitors, while remaining the reference point for dashboard summaries.
Where to see it
This term describes part of how refd collects and scores AI answers. The methodology page sets out the full contract, and the demo shows the same concepts against a live sample workspace.
The definition above is the one the product uses. It is read directly from the same source the dashboard and the MCP server read, so this page cannot drift from the software.
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