refd

Metric · Citations

Source gap

Definition

Domains cited in answers where your brand was neither mentioned nor cited.

How it is calculated

These domains reveal sources that influence relevant answers without currently giving your brand direct visibility.

Where to see it

This metric appears in the refd dashboard and in the no-signup demo, and every value links back to the AI answer it was scored from. A number you cannot trace to an answer cannot be checked, so refd keeps the raw response behind each one.

The definition above is the one the product uses. It is read directly from the same source the dashboard and the MCP server read, so this page cannot drift from the software.

See your evidence

Measure the questions your buyers ask.

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