Metric · Citations
Citation rate
Definition
The percentage of scored AI answers that cite a page from this brand or competitor.
How it is calculated
The calculation uses the same eligible answers and cell weighting as mention rate. An answer with no sources counts as zero citation visibility. A brand-named prompt usually cites the brand it named, so the blended figure is carried disproportionately by brand-named and competitor-named questions; filter to the discovery cohort to see citation visibility nobody asked for by name; brand_defining prompts cite what they asked for.
Where to see it
This metric appears in the refd dashboard and in the no-signup demo, and every value links back to the AI answer it was scored from. A number you cannot trace to an answer cannot be checked, so refd keeps the raw response behind each one.
The definition above is the one the product uses. It is read directly from the same source the dashboard and the MCP server read, so this page cannot drift from the software.
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