Metric · Visibility
Mention rate
Definition
The percentage of scored AI answers that name the tracked brand or competitor.
How it is calculated
Only successful results with an answer are eligible. Rates are calculated within each prompt and AI surface cell before they are combined, so every tracked cell carries equal weight. The headline pools every prompt cohort, so a workspace that tracks brand-named questions reads higher than its unprompted visibility; filter to the discovery cohort for that number, and read brand_defining separately rather than as part of it.
Where to see it
This metric appears in the refd dashboard and in the no-signup demo, and every value links back to the AI answer it was scored from. A number you cannot trace to an answer cannot be checked, so refd keeps the raw response behind each one.
The definition above is the one the product uses. It is read directly from the same source the dashboard and the MCP server read, so this page cannot drift from the software.
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