# Zero-click search

> A search that ends without the user visiting any result, because the answer was given on the results page.

## What it means in practice

Answer engines make this the default rather than the exception. The consequence for measurement is that analytics tools which count sessions cannot see the interaction at all: the brand was read, compared, and possibly recommended, with no referral to record. Visibility inside the answer becomes the only observable signal.

## Category

Concept in Answer surfaces.
This definition is editorial category vocabulary, not a metric refd computes.