# Positive sentiment

> Of the answers that mention the brand, the percentage whose portrayal is classified as positive.

## How it is calculated

Answers that never mention the brand have no stance to measure and are excluded, as are mentions whose classification is still pending. This is a share of classified mentions, not an average: sentiment is categorical and is never collapsed into a composite score.

## Category

Metric in Answer analysis.
This definition is read from the same source the refd product reads.